Having labored as a purchaser on the excessive avenue for greater than twenty years, in terms of garments, I do know what sells – and how you can promote it.
Now, because the proprietor of Optimistic Retail, a resale model stocking high-end garments similar to Prada, Burberry, Stella McCartney and Gucci, I get to see first-hand what it takes to get the most effective value for every bit of clothes.
I do know what consumers are on the lookout for after they go digging for secondhand treasures – and what could make the distinction between a resale or a no sale.
The price of dwelling disaster is biting us all so in the event you’re trying on the designer garments – or good high quality excessive avenue garments – in your wardrobe considering now’s the time to promote them on to another person, you’re not alone.
The secondhand market is about to just about double by 2027, reaching $350bn, in accordance with ThredUp, one of many world’s largest on-line resale platforms. Secondhand September has given us all an annual alternative to cease and take into consideration what we’re shopping for and why – and take into consideration adjusting our spending habits to align extra with what’s wanted.
Listed here are my prime tricks to getting the most effective value in your designer garments…
Promote it as you wish to purchase it
Our tagline when accepting garments from a vendor is: “Promote it as you wish to purchase it.” Rule 101 in terms of promoting your designerwear on Vinted or one of many different resale platforms is to by no means overstate the standard and situation of the garment – this will trigger you lots of trouble and break your popularity. Clients need honesty and transparency about this greater than something, so be sincere and real looking. The higher the standard of the merchandise, the higher the value tag.
Prep your garments
Firstly, wash the garment (you’d be stunned how many individuals don’t do that!), lower off any unfastened threads, bobble off any knitwear, and take coats to be dry cleaned. Take the time to make sure no matter merchandise you’re promoting is clear and appears as presentable as potential – a purchaser will admire this and also you’ll appeal to way more curiosity. I count on gadgets in pristine situation, however I do perceive we could must press the odd factor or dry clear one thing if we get an enormous field despatched to us however typically we insist that individuals who promote with us have revered their garments.
High quality, high quality, high quality…
Fashion and style is all all the way down to the person, high quality is just not. After I’m sifting via new gadgets to convey into my retailer or promote on-line, I at the beginning take a look at the standard of the garment. The place has it been made? Consumers would be the similar. In the event you’re promoting on Vestiaire, the fibre compositions and nation of origins are normally listed. However on Vinted, not a lot. So in the event you’re promoting a Chloe bag, make sure that to incorporate the materials in your Vinted itemizing, as high quality consumers can be on the lookout for this info. And likewise be ready to share this info if a vendor asks for it, which I normally do.
Know when to promote
Promoting your gadgets after they’re coming into season means there can be heaps extra demand. In the event you’re promoting gadgets constructed from wool, cashmere, alpaca and mohair, save these things for the winter season, as extra individuals can be looking for them. Persist with linens and different gentle materials in summer time.
What value?
In the event you’re saying goodbye to your adored Burberry trench or the one you love Stella McCartney knitwear, you wish to get the most effective value for it, that’s comprehensible. However you’ve additionally bought to be real looking – do your analysis. Take a look at what the merchandise would value model new, after which search on resale apps similar to Vinted what comparable gadgets have been offered for, or are being offered for. Then, value your merchandise accordingly
