Tiger Woods has ushered in a brand new period.
On Monday, Woods invited a specific group of media members—together with Enjoying Via—to assist him unveil his new attire and shoewear line, Solar Day Pink.
The ‘energetic premium way of life model’ will function as a stand-alone enterprise, with TaylorMade Golf being its father or mother firm.
Monday’s massive reveal comes lower than two months after Woods and Nike Golf parted methods after 27 years collectively.
“I feel it’s the suitable time in my life. It’s transitional. I’m not a child anymore—life modifications. I’ve children, and this is a crucial transition a part of my life,” Woods defined Monday.
“Simply been so fortunate sufficient to have an unbelievable crew, beginning right here with [TaylorMade CEO David Abeles] and the remainder of the crew,” Woods continued.
“They’ve been so improbable through the years that I’ve been with them, and to have this kind of extension to create my very own model, one thing I reside and breathe, and this genuine is inspiring.”
Woods has used TaylorMade tools for the reason that starting of 2017, when Nike Golf stopped making golf equipment, balls, gloves, and different golf gear.
He received 14 of his 15 majors earlier than 2017, as Woods relied on his TaylorMade golf equipment to hold him to victory at Augusta Nationwide in 2019.
The Solar Day Pink insignia incorporates a Tiger-like form, which incorporates 15 stripes to symbolize all of his main championship victories. The creation of the emblem was an exhilarating course of, catering to Woods’ beautiful consideration to element that has made him so profitable.
Woods has additionally worn pink all through his complete life, as tens of millions of golf followers all over the world have related the 82-time PGA Tour winner with the colour pink.
“It began with mother; mother thought that me being a Capricorn, my energy coloration was pink. I wore pink as a junior golfer, and I received some tournaments,” Woods mentioned.
“Stanford is pink. We all the time wore pink on the closing day of each single event we performed in. Each single event as knowledgeable I wore pink so it has simply develop into synonymous with me. It’s who I’m—Solar Day Pink.”
Solar Day Pink will launch its first line of attire for males on Might 1, 2024.
Woods and his firm will broaden its retail within the following months to incorporate footwear, girls’s, and kids’s traces. You may take a look at the web site right here.
“I need to have one thing that I’m pleased with,” Woods added.
“[I want to] have a model I’m pleased with going ahead.
Jack Milko is a golf workers author for SB Nation’s Enjoying Via. Make sure you take a look at @_PlayingThrough for extra golf protection. You may comply with him on Twitter @jack_milko as effectively.